AMD Radeon RX 7900 XT sees a 5% price drop in Europe bringing it below MSRP | Popgen Tech


Prices of the AMD Radeon RX 7900 XT graphics cards appear to be below the MSRP in Europe after current adjustments.

German retailer drops cost of custom AMD Radeon RX 7900 XT cards in what could become a trend in European markets

Mindfactory is now showing the Sapphire reference model, the Sapphire Radeon RX 7900 XT Gaming GDDR6 graphics card, for €999, which is reduced from €1049. What’s more surprising about the price drop is that the card has had more than one price cut in ten days.

The AMD Radeon RX 7900 XTX variants don’t have the same price drops, which begs the question of why the more popular selling card doesn’t have a similar drop in cost in comparison. Most of the XTX models have risen in price well above the manufacturer’s retail price of €1149. AMD is believed to be experiencing inventory issues and retailers are raising costs out of greed and user demand.

Yet the reductions are not due to aggressive sales techniques. We see declines in Germany due to the exchange rate between European and US currencies. You can now find the AMD RX 7900 XT graphics cards for around €1019 to €1039, up to €30 difference in European markets. But is there more reason for AMD to cut more products?

Sapphire RX 7900 XT graphics card.  Image source: Mindfactory via VideoCardz.

AMD has quite the end of 2022 with falling prices. We recently reported that the company’s AMD Ryzen 9 7950X processor has dropped in cost. It was believed that it would get such sales figures before Intel releases their new Raptor Lake processors which will be introduced during CES 2023.

The processor saw the biggest cost reduction as it was released for $699.99 and was reduced to $549.99 at global internet retailer Amazon ahead of Black Friday and Cyber ​​Monday. Several retailers have since lowered the Zen 4 processors’ costs, with companies like Newegg, Best Buy and Microcenter joining Amazon in slashing chipset prices. Does this mean that AMD is trying to earn as much profit as possible to help with the lower inventory of the AMD Radeon RX 7900 XTX graphics cards in the current market so that they can increase production on the coveted GPU?

News sources: Mindfactory, VideoCardz

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