Clothing and shoes are among the most frequently shipped items for men and women | Popgen Tech
With the holidays just around the corner, delivery is a snap — but even outside of the holiday season, three out of four Americans say they get at least one package delivered to their home each week (22 percent daily). The cost? Americans spend an average of $817 a year on shipping per person — $850 if you’re a late-night shopper, or more than $900 if you’re Gen Z.
To better understand the current shipping and shopping habits of US consumers, delivery technology company Circuit surveyed more than 1,000 US consumers and asked whether the rise in popularity of e-commerce has changed America’s dependence on delivery. The answer, Circuit researchers said, is yes.
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The pandemic, long work hours, busy schedules, and general fatigue are among the reasons Americans are turning to delivery, with 88 percent of respondents saying they’ve increased their deliveries in the past two years. For the majority of consumers, delivery was about convenience, with 54 percent citing it as the top reason for ordering online. Other common reasons, including too busy to go out (34 percent), too tired to go out (30 percent), busy with kids (22 percent) and stress from work (19 percent), echo the convenience of delivery. .
And consumers are willing to pay for convenience. Looking at both Google search trends and its own research, Circuit found that the average annual amount spent on shipping and handling increased with age.
Baby Boomers spend an average of $453.70 on shipping and handling, compared to Gen X’s $747.20, Millennials $899.20 and Gen Z’s $901.20.
When it comes to the frequency of parcel deliveries, Circuit found that 64 percent of men receive parcels daily, compared to 36 percent of women. Additionally, people in different population densities reported receiving packages with varying frequency, with 29 percent of consumers in rural areas receiving packages daily, compared to 24 percent in urban areas and 16 percent in suburban areas.
Night shoppers were a distinct category, with 9 percent of respondents saying they usually shop online at night. These late-night shoppers are more likely to buy shoes, beauty and skin care products, home decor or laptops and electronics.
For all consumers (men and women), clothes and shoes were most often delivered by goods, and most often delivered automatically. The second most shipped items for women were beauty or skin care products and products. For men, groceries were the second most frequently delivered item, followed by shoes.
The items with the biggest increases in supply over the past two years were pet products (34 percent), CBD products (33 percent), skin care (31 percent), sporting goods (25 percent) and auto parts (21 percent).
As WWD previously reported, consumers are shopping more carefully in light of inflation and the economic downturn, and most people said they feel happy and excited when they receive a package from an online order. Only 8 percent reported feeling remorse.
Circuit’s report authors say that even with inflation driving higher shipping costs, consumers are more reliant on delivery than ever and likely will remain so as Americans continue to value convenience.
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