Clothing that promises comfort and relief from skin ailments | Popgen Tech

PARIS: What if fashion and beauty came together? In the era of holistic beauty, clothing can also help heal the skin in a number of ways.

That’s what the Hong Kong-based brand offers with a line of T-shirts designed exclusively for people who suffer from atopic dermatitis, a chronic itchy skin condition.

There are already smart textiles that can regulate body temperature, breathe or have anti-bacterial properties, not to mention ones that offer UV protection against the harmful effects of the sun.

But textiles can now also take care of your skin. This new kind of clothing promises to protect your dermis from certain harmful effects, help it fight external aggression and even alleviate the symptoms of some diseases.

When fashion meets health

As skin care becomes more and more popular, along with the concept of holistic beauty, which is essentially based on prevention, it seems relevant to consider whether the fabrics we wear every day are really that good for the skin.

And it’s not just about banning the use of allergens and other chemicals in clothes, but also about making sure that they have many benefits, unlike cosmetics.

It’s a challenge that a brand called Comfiknit is taking on with the world’s first t-shirt designed for people who suffer from atopic dermatitis, a chronic skin condition that often causes redness and itching.

The Hong Kong-based company, which has been working for several years to “enhance the role of fabrics in areas such as healthcare”, has developed a T-shirt with various properties to significantly reduce the risk of skin irritation associated with wearing certain garments. .

The fabric is equipped with technology that manages the level of sweat and moisture that can be the cause of itching, while maintaining the balance of the pH levels of the skin, preventing the formation of salt residues to avoid allergic reactions, and keeping the skin dry, maintaining its moisture level.

The goal is to create a kind of “microclimate” for the owner of the fabric to protect it from external factors.

Functional clothing

Comfiknit is not the only company that has entered this niche. Since 2014, Pyratex has been developing natural materials with various strengths for major fashion brands.

This is intended to offer clothing that guarantees natural UV protection as well as antioxidant, antibacterial, breathable or quick-drying properties. And there’s even an environmentally responsible dimension, as the textile is made from nettles, algae or food waste.

“In everyday life, we eat, sleep and dress most of the time; and today we think that we eat not only to eat but also to enjoy the benefits of food.

“Textiles must go in this direction: we must wear clothes that are good for the planet, but also for our health,” Regina Polanco, founder of Pyratex, told ETX last year.

The concept is still in its infancy, but it may soon become the norm given the growing consumer interest in products of all kinds that are as kind to the planet as they are to human health.