Europe Electric Lawn Mowers Market Assessment Report 2022: A $4.2 Billion Market by 2027 | Popgen Tech


DUBLIN, December 20, 2022 /PRNewswire/ – The report “Europe Electric Lawn Mowers Market – Comprehensive Study and Strategic Assessment 2022-2027” has been added to’s sacrifice.



The Europe electric lawn mower market was valued at USD 2.4 billion in 2021 and is expected to reach USD 4.2 billion by 2027, growing at a CAGR of 9.79%

The growth is attributed to the increasing integration of sustainable practices in landscapes and significant innovations in battery technology. Therefore, lithium-ion technologies are expected to support the demand for electric lawn mowers across the region.

Urban green spaces are expected to gain momentum Europe as these are considered key contributors to sustainability. The EU’s 2030 Biodiversity Strategy aims to bring green infrastructure back to cities. Therefore, it is expected that such initiatives will promote the green areas opposite Europethereby increasing the demand for electric lawn mowers in the market.

The increasing government initiatives to maintain lower noise levels are encouraging the introduction of new electric lawnmower models with lower noise emissions. Directive 2000/14/ of the European Commission, for example, established several regulations and guidelines for the noise emissions of outdoor equipment.

The high penetration of the tech-savvy population, backed by high income levels, encourages the demand for robotic lawn mowers and improves user experience. These mowers offer higher efficiency, high speed, better feedback and controlled operations compared to other hand-operated mowers, which supports their demand in the market.


The electric walk-behind lawnmowers are very popular among residential users. In addition, these lawn mowers are highly preferred in the landscape market, mainly due to the perception that they lead to lower emissions and eliminate the need for refueling.

The demand for robotic lawnmowers of small lawns and gardens is high Europe, as most lawns and gardens tend to be small. A large range of existing suppliers of robotic lawnmowers caters to this segment.

The modern lithium-ion batteries support the growth of battery-powered lawn mowers in the market. These lawn mowers are heavier and more expensive than corded ones, but are extremely environmentally friendly and offer better flexibility, providing significant growth opportunities for this segment in the market.

Residential users are likely to choose the equipment that offers comfort, ease of operation and better quality performance. Battery-powered robotic lawn mowers, which constructively save time and avoid all the hassles compared to traditional equipment, are expected to witness increasing demand among homeowner consumers during the forecast period.

Lower maintenance and operating costs and the elimination of large fuel expenses are encouraging the adoption of electric lawn mowers by landscaping companies across several European countries. The vendors are also introducing commercial electric lawn mowers with better run time to encourage their adoption by the landscaping companies in the market.


Husqvarna Group, Robert BoschStanley, Black & Decker, STIGA Group and The Toro Company are among the leading players that the Europe electric lawn mowers market.

The vendors are making significant investments to improve battery performance, increase runtime and bring new features to ensure a sustainable presence in a hyper-competitive environment. The current situation is driving suppliers to adapt and improve their value proposition to gain a good business presence.

While the market is characterized by the presence of diversified international suppliers and a few regional vendors, as foreign players will expand their market footprint, it will be increasingly difficult for regional vendors to compete with them, especially in terms of technology and customer base.

Large sellers distribute their products via a wide network of dealers, distributors, mass retailers and online channels. In addition, these suppliers focus on establishing a close partnership with retailers and other manufacturers of outdoor power devices.

Increasing diversification among consumer purchases is also expected to witness an increase in the demand for electric lawn mowers during the forecast period.


  • In Germanymowing on Sundays, holidays, and between 20:00 and 07:00 may result in a fine. The demand for noiseless equipment therefore generates sales of battery-powered lawn mowers.

  • The volatility of raw material prices seriously threatens the profit margins of sellers.

  • The high labor costs across several European countries such as France, Sweden, Italyand others are encouraging the adoption of autonomous/robotic lawn mowers in the market.

  • In 2021, the EU imported almost 45% of petrol Russia. The heavy reliance on gasoline creates several challenges for the European market, driving the demand for electric lawn mowers across the region.

  • The cost of preserving the environment in lawns and gardens has grown in recent years, which is expected to boost the market for electric walk-behind lawn mowers. The development of green spaces and eco-cities is projected to be a major catalyst for the electric lawn mower market.

  • In 2011, the Austrian government launched “Smart City Vienna” as part of its efforts to reduce the environment’s carbon footprint. Furthermore, Austrians are more likely to spend on eco-friendly products that support market growth.

  • In 2021, Europe accounting for nearly 24% of golf course development projects worldwide. In addition, the region opened nearly 80 new golf courses between 2016 and 2020. Therefore, such developments are driving the demand for electric rice cutters in the market.


  • Robotic lawn mowers are the fastest growing category in the electric lawn mower market. The segment is expected to add USD 1 billion during 2021-2027.

  • Battery powered lawnmowers are the major revenue contributors in the Europe electric lawn mowers market and is expected to grow at a CAGR of 10.35% during the forecast period.

  • In 2021, Germany was the major contributor to the Europe electric lawn mowers market and is expected to grow at a CAGR of 10.95% during the forecast period.

Key vendors

  • AriensCo

  • Deere & Company

  • Honda Motor Company

  • Husqvarna Group

  • Robert Bosch

  • Stanley Black & Decker

  • STIGA Group

  • The Toro Company

Other prominent sellers

  • Alfred Karcher SE & Co. KG

  • AL-KO Gardentech

  • AS motor

  • Briggs and Stratton

  • Chervon Group

  • Cobra

  • Einhell Germany AG

  • Emak SpA

  • E. Zicom

  • Generac Power Systems

  • Greenworks Tools

  • Gray Technology (GTECH)

  • Hanging Favor Robot Technology

  • iRobot

  • LG Electronics


  • Makita

  • Mamibot

  • Masport

  • Milagrow HumanTech

  • Ningbo NGP Industry Co., Ltd.

  • Positeks group


  • SUMEC Group Corp.

  • Techtronic Industries

  • Textron Inc.

  • The Kobi Company

  • Volta



  • Zipper Maschinen GmbH


  • Zucchetti Centro Sistemi Spa

Key topics covered:

1 Research methodology

2 Research objectives

3 Research process

4 Scope & Coverage
4.1 Market Definition
4.2 Base year
4.3 Scope of the study
4.4 Market Segmentation

5 Report assumptions and caveats
5.1 Key warnings
5.2 Currency Conversion
5.3 Market Derivation

6 Market at a glance

7 Premium Insights
7.1 Market Overview
7.2 Key highlights
7.3 Bits
7.4 Segment Overview
7.5 Seller Landscape

8 Introduction
8.1 Overview
8.2 History of lawnmowers
8.3 Total cost of ownership
8.4 Consumer Conduct
8.5 Penetration of grassland area
8.6 Urban Green Spaces
8.7 Electric Lawn Mowers Market: Expert Insights
8.8 Recent developments
8.8.1 New product launches
8.8.2 Mergers, acquisitions and partnerships
8.9 Dynamics of landscape industry
8.10 Value Chain Analysis
8.11 Regulations and Standards
8.12 Impact of Covid-19

9 Market opportunities and trends
9.1 Development of robotic lawnmowers
9.2 Increasing coverage of green spaces and green roofs
9.3 Growth in landscape industry
9.4 Advances in battery technology
9.5 Development of smart cities

10 Market Growth Intermediaries
10.1 Growing demand from golf course end users
10.2 Increasing manufacturer-led programs and initiatives
10.3 Growing trend towards sustainability
10.4 Rising petrol prices
10.5 Lower maintenance and operating costs

11 Market Restrictions
11.1 Increase in drought-tolerant landscaping and growth in artificial grass use
11.2 Volatility in raw material prices affecting supplier margins
11.3 Increased Competition from Chinese Sellers
11.4 Lower efficiency than petrol lawnmowers

12 Market landscape
12.1 Market Overview
12.2 Geographical insights
12.3 Market size and forecast
12.4 Five Forces Analysis

13 Product
13.1 Market share and growth engine (value)
13.2 Market share and growth engine (volume)
13.3 Market Overview
13.4 Electric walk-behind lawnmowers
13.5 Electric robotic lawnmowers
13.6 Electric riding lawnmowers

14 Walk-behind lawnmowers
14.1 Market share and growth engine (value)
14.2 Market share and growth engine (volume)
14.3 Market Overview
14.4 Electric self-propelled mowers
14.5 Electric push cutters
14.6 Electric trimmers

15 Row cutters
15.1 Market share and growth engine (value)
15.2 Market share and growth engine (volume)
15.3 Market Overview
15.4 Electric standard rice cutters
15.5 Electric Zero-Turn Mowers
15.6 Electric Lawn Tractors
15.7 Electric Garden Tractors

16 Power source
16.1 Market share and growth engine (value)
16.2 Market share and growth engine (volume)
16.3 Market Overview
16.4 Electric cord
16.5 Electric Cordless/Battery Powered

17 End user
17.1 Market share and growth engine (value)
17.2 Market share and growth engine (volume)
17.3 Market Overview
17.4 Residential
17.5 Professional Landscaping Services
17.6 Golf courses and other sports arenas
17.7 Government and others

18 Drive type
18.1 Market share and growth engine (value)
18.2 Market share and growth engine (volume)
18.3 Market Overview
18.4 Manual Management
18.5 Rwd
18.6 Forward
18.7 Awd

19 Start Type
19.1 Market share and growth engine (value)
19.2 Market share and growth engine (volume)
19.3 Market Overview
19.4 Press Start
19.5 Key start
19.6 Kickback Start

20 Blade Type
20.1 Market share and growth engine (value)
20.2 Market share and growth engine (volume)
20.3 Market Overview
20.4 Deck/Standard blades
20.5 Coating blades
20.6 Lifting blades
20.7 Cylinder blades

21 Distribution channel
21.1 Market share and growth engine (value)
21.2 Market share and growth engine (volume)
21.3 Market Overview
21.4 Offline
21.4.1 Market overview
21.4.2 Dealers and distributors
21.4.3 Specialty stores
21.4.4 Mass market players
21.5 Online
21.5.1 Market overview
21.5.2 Direct Sales
21.5.3 Third Party Sales

For more information on this report visit

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SOURCE Research and Markets


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