H&M pulls Justin Bieber merchandise after singer calls it ‘trash’ | Popgen Tech

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Who is “Sorry” now?

H&M will remove all Justin Bieber merchandise from its shelves after the Canadian pop star took to Instagram to denounce the collection as “rubbish” while insisting it does not endorse it.

On Monday, Bieber posted two stories on his Instagram account criticizing the Swedish multinational clothing retailer.

“I did not endorse any of the collections they put on H&M…and all without my permission or approval,” the “Sorry” singer wrote to his more than 270 million Instagram followers.

Bieber wrote another post on Instagram condemning “H&M merchandise” as “garbage” while urging fans to avoid the products.

Bieber, who sells his own brand of merchandise on his website, had in mind a line of clothing, phone accessories and bags featuring his image and lyrics.

Bieber took to Instagram and slammed an H&M product featuring his likeness "garbage"
Bieber took to Instagram and slammed an H&M product featuring his likeness as “trash.”
Instagram/Justin Bieber

The company denied Bieber’s allegations that the pop star did not approve the item before it went on sale, telling People magazine that “as with all licensed products and partnerships, H&M followed proper approval procedures.”

On Wednesday, H&M purged its website of all Bieber-inspired products, “out of respect for the collaboration and Justin Bieber,” according to Forbes, and it stopped selling the merchandise.

As of 2:20 p.m. Wednesday, H&M shares were up more than 3.6%.

Bieber’s star power would be a boon for retailers, but three years ago the singer launched his own fashion brand, Drew House.

The Canadian singer is known for hits "Ghost" and "I'm sorry."
The Canadian singer is known for the hits “Ghost” and “Sorry”.
WireImage

Drew House had more than $1 million in sales last year, according to Vogue Business.

Earlier this year, Canadian coffee giant Tim Hortons reported a 10.3% increase in Bieber-inspired sales for the fourth quarter of 2021.

According to CNN, the chain’s parent company, Restaurant Brands International, credited Bieber’s line of donuts for boosting sales that have lagged due to the effects of the coronavirus pandemic lockdown.

H&M has removed Bieber merchandise from its website.
H&M has removed Bieber merchandise from its website.
H&M
H&M has denied Bieber's claim that it did not have the singer's approval to put the items up for sale.
H&M has denied Bieber’s claim that it did not have the singer’s approval to put the items up for sale.
H&M

The Bieber-backed Timbiebs Timbits line of donuts has proven to be “one of the most successful traffic management initiatives in recent memory and exceeded our internal expectations,” according to RBI CEO Jose Sil.

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