H&M pulls Justin Bieber’s line after singer calls it ‘rubbish’ – Rolling Stone | Popgen Tech
In a less oppressive style of pop star and fashion than what Kanye West has been involved with lately, H&M has pulled the plug on Justin Bieber’s merchandise line after the pop star called the designs “garbage” on social media.
In a statement shared by Mr Rolling Stonethe fast fashion behemoth said it would stop selling Bieber items in stores and online “out of respect for the collaboration and Justin Bieber.”
A representative for Bieber did not immediately return a request for comment.
The decision was announced a day after Bieber lashed out on Instagram Stories, calling the item “trash” and flatly telling his fans: “I wouldn’t buy it if I were you.”
Bieber also claimed he never approved of the clothing line, which included hoodies, shirts, bags and other items. Some of the pieces featured Bieber’s face, others read “World Tour*” or were emblazoned with lines from his 2021 song “Ghost” (“I miss you more than life”).
H&M, however, disputed Bieber’s claim, saying that “H&M followed proper approval procedures.”
Aside from the tiff with H&M and Bieber being named as a defendant in the Bored Ape Yacht Club NFTs class action lawsuit, it’s been a relatively quiet few months since he decided to take time off the road and focus on his health. Back in June, the singer announced that he had been diagnosed with Ramsay-Hunt syndrome, which left his face partially paralyzed and forced him to cancel a series of concerts. Then, in September, after a festival date in Brazil, Bieber decided to postpone the rest of his Justice World Tour until 2023 as he continued to focus on his health.
“After leaving the stage [in Brazil], exhaustion got to me and I realized I needed to make my health a priority right now,” Bieber said in a statement. So I’m going to take a break from touring for now. I’ll be fine, but I need to rest and recover.”