Justin Bieber accuses H&M of putting his face on trashy clothes and says not to buy them | Popgen Tech

On Monday, Justin Bieber hit out at Swedish clothing giant H&M, claiming it was selling “junk” merchandise bearing his name and likeness without his official permission, which the retailer denied.

“I did not endorse any of the collections they put on H&M .. all without my permission or approval,” Bieber wrote in an Instagram story to People. “[Shaking my head] I wouldn’t buy it if I were you.

The ‘Peaches’ singer, 28, who recently celebrated his model wife Hailey Bieber’s 26th birthday, added: “The H&M merch they made me out of is trash.”

Although he didn’t specify which items he was referring to, the fast fashion chain is selling sweater dresses and tote bags emblazoned with photos of Bieber’s face. H&M denies its guilt.

The retailer told outlets including Forbes that it “followed proper approval procedures” as it does “for all other licensed products and partnerships.”

H&M did not immediately respond to HuffPost’s request for comment.

A representative for Bieber did not immediately respond to HuffPost’s request for comment.

The Canadian singer has his own clothing line. Launched in 2019 using his middle name, Drew House is a self-described “community, a place where you can be yourself and be loved, encouraged, safe and valued.”

Drew House also used the famous likeness in its merchandise, although the feelings in this case seem to have been positive on both sides. As part of what People called a “collaboration,” Bieber released a collection that used Drew Barrymore’s photos. He was even photographed by the paparazzi wearing a T-shirt depicting the actor holding an alien from the 1982 film she starred in as a child.

Barrymore was happy to promote the item on her Instagram page, posting a heart emoji underneath a photo of Bieber wearing the shirt.