Justin Bieber asks fans not to buy ‘junk’ goods from H&M – National | Popgen Tech


Justin Bieber is upset that H&M is selling clothes bearing his likeness and lyrics, saying the fast fashion giant did not ask for his permission to feature his face on its clothes.

The Canadian pop star used her Instagram story to call out the retailer on Monday, calling the clothes “garbage.”

“The H&M product they made me out of is trash and I didn’t approve of it,” Bieber wrote, urging his 270 million followers not to buy it.

Justin Bieber says fashion giant H&M didn’t ask for his permission to use his face and lyrics on their clothes.

@justinbieber / Instagram

“I didn’t approve of the product collection they put up at H&M,” he wrote on another slide. “All without my permission and approval.”

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Clothing in the Hennes & Mauritz AB collection includes T-shirts, sweatshirts and hoodies featuring Bieber’s face, branding and words, according to Bloomberg.

An H&M spokesperson disputed Bieber’s claims, telling CNN that “as with all licensed products and partnerships, H&M has followed proper approval procedures.”

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However, H&M said separately that it had withdrawn products associated with Bieber and they are no longer available in its online stores.

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Bieber has previously partnered with the world’s second-largest fashion retailer, allowing them to sell merchandise from his Purpose 2017 tour, as well as a follow-up collection later that year.

This isn’t the first time the brand has faced backlash from a Canadian music celebrity. In 2018, The Weeknd’s Toronto newspaper said he would no longer work with H&M after they used a photo of a black boy wearing a hoodie with the words “Coolest Monkey in the Jungle” on their website.

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