Justin Bieber blasts H&M for ‘trash’ clothing line | Popgen Tech
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Justin Bieber is blasting H&M for a new clothing line bearing his image and name, calling it “rubbish” and warning fans “don’t buy”. File photo by Jim Ruymen/UPI | License photo
Dec. 20 (UPI) — Justin Bieber is slamming retailer H&M for releasing a new clothing line featuring his name and likeness, warning fans it’s “rubbish” and “don’t buy”.
“I did not endorse any of the product collections they put on H&M … all without my permission and approval [shaking my head] I wouldn’t buy this if I were you,” the Canadian singer said on his Instagram Stories on Monday.
“The H&M product they made of me is rubbish and I didn’t approve of it. Don’t buy it,” Bieber added in a follow-up message.
“As with all licensed products and partnerships, H&M followed proper approval procedures,” H&M said in a statement to CNN.
A search of H&M’s website on Tuesday showed “no matching items” for any Justin Bieber-related clothing or accessories.
Bieber is no stranger to the fashion industry. In 2019, the singer launched his own clothing line called Drew, named after his father. The streetwear brand is known for its smiley logo and bright colors that cater to Generation Z.
Bieber also worked with Forever 21 in 2016 for the “Justin Forever” fashion line associated with his “Purpose” concert tour.
In March, Bieber designed an alternate jersey for the Toronto Maple Leafs in collaboration with his fashion label Drew House and Adidas.
The jersey was the first in professional sports in North America to be reversible, featuring a black and blue color combination with the Leafs crest on one side and a Drew House motif inside the yellow Maple Leafs logo on the other.
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