Justin Bieber called his H&M products ‘trash’ | Popgen Tech

A spokesperson for H&M said the company followed proper procedures for approving the collection.

Singer Justin Bieber has accused retailer Hennes & Mauritz AB of selling clothes featuring his image without his consent.

“The H&M merch they made of me is trash and I did not approve of it,” Bieber wrote on Instagram. – Don’t buy it.

Clothing in the H&M collection includes sweatshirts, t-shirts and hoodies with Bieber’s image, lyrics and branding. The retailer previously sold merchandise for Bieber’s concert tour for several years.

“I did not approve of the collection of products they put on display at H&M,” Bieber wrote on Monday. “All without my permission and approval.”

A spokesperson for H&M said the company followed proper procedures for approving the collection.

H&M has been struggling with weak sales of late as the retailer struggles to cope with high inflation and faltering consumer demand. Management aims to double sales by 2030.

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