Justin Bieber criticizes H&M’s “trashy” product featuring him | Popgen Tech

COPENHAGEN –

Pop singer Justin Bieber has hit out at H&M over clothing featuring the Canadian artist’s image and lyrics, saying the Swedish retailer did not have his approval.

“The H&M product they made me out of is trash and I did not approve of it,” Bieber wrote on his Instagram story on Monday, urging his 270 million followers not to buy it.

H&M said separately that it had withdrawn products associated with Bieber and they are no longer available in its online stores.

“We have gone through all the approval steps, but while we are still verifying this with all stakeholders, the items have been removed from sale,” an H&M spokesman said in a written comment to Reuters.

The online store of the world’s number two fashion retailer offers hoodies, T-shirts and sweatshirts with images of Bieber or quotes from his lyrics, such as “I miss you more than life” from the song “Ghost”, for prices from 79.99 to 349 Danish kroner (US$49.80-114).

Reporting by Stine Jacobsen, editing by Terje Solsvik and Kirsten Donovan