Justin Bieber says H&M products are released without his permission — warns fans not to buy clothes in trash | Popgen Tech


Top line

Pop singer Justin Bieber has warned fans to stay away from items bearing his name and likeness at clothing giant H&M, saying the design is “rubbish” and that he does not approve of the line, which the Swedish retailer has denied.

Basic facts

H&M released the line without the singer’s permission, Bieber revealed in an Instagram story on Monday afternoon.

“I wouldn’t buy this if I were you,” Bieber told his 270 million Instagram followers, adding that the pieces were “rubbish.”

It’s unclear what items Bieber was referring to, but on Monday afternoon H&M posted images of colorful hoodies and other items listed under the singer’s name, some of which include the phrase “I miss you more than life,” a text from his 2021 the song “Ghost”.


An H&M representative denied Bieber’s claims in an email to Forbessaying the company “followed proper approval procedures” as it does with “all other licensed products and partnerships.”

A big number

23.8 billion dollars. That’s how much revenue H&M made last fiscal year.

Key background

H&M stands for Hennes & Mauritzknown for its merchandise lines with top pop singers, including Ariana Grande and Billie Eilish. The Swedish retailer sold goods with Bieber’s image back in 2001. H&M is the second largest international retailer after Intidex, Zara’s parent company. Last month, H&M began cutting staff, which will eventually eliminate 1,500 jobs, to cut costs after sales fell in the third quarter.


In September, Bieber abruptly canceled his Justice World Tour due to health concerns after being diagnosed with Ramsay-Hunt Syndrome, a rare condition that can cause facial paralysis.


Justin Bieber Cancels Justice World Tour — Again — Amid Battle With Ramsay-Hunt Syndrome (Forbes)

H&M’s layoffs and other savings of nearly $200 million failed to convince markets (Forbes)


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