Justin Bieber slams H&M, says he didn’t “endorse” new clothing line | Popgen Tech

Pop superstar Justin Bieber hit out at H&M this week, saying the retail giant started selling a clothing line using his name and likeness without his consent.

“The H&M merch they made me out of is trash,” Bieber wrote to his fans in an Instagram story on Monday.

“All without my permission and approval,” the singer added in another Instagram story. “SMH, I wouldn’t buy it if I were you.”

In a statement to CBS News, H&M said it followed “proper approval procedures” when creating the licensed apparel.

“As with other licensed products and partnerships, H&M followed proper approval procedures,” the retailer said.

Bieber didn’t reveal what specific items of clothing he was referring to, but according to an Instagram fan account dedicated to the singer, @jbiebertraacker, the merchandise included a white sweatshirt with Bieber’s face on it, a tote bag emblazoned with Bieber’s image, and a phone accessory. and a pink sweatshirt that says “I miss you more than life,” a lyric from Bieber’s “Ghost.”

Underneath that Instagram post, the 28-year-old pop singer himself commented, “When everyone finds out I didn’t approve of any of this merch.”

Items are not available for purchase on the H&M website. A search of “Justin Bieber” also reveals no other clothing or accessories associated with him.

Bieber has his own clothing company, Drew House, which he co-founded with co-founder Ryan Hood in 2018.

Targeted at Gen Z, the streetwear brand is known for its smiley logo, bright colors and patterns.