Justin Bieber’s H&M product removed after criticism from pop star | Popgen Tech


Canadian singer-songwriter Justin Bieber arrives at the 64th Annual Grammy Awards at the MGM Grand Garden Arena in Las Vegas on April 3, 2022.

Angela Weiss | Afp | Getty Images

H&M will no longer sell Justin Bieber’s line of merchandise after the musician told fans he does not “endorse” clothing bearing his name and likeness.

“The H&M merch they made of me is trash and I did not approve of it,” the singer wrote in an Instagram story on Monday. – Don’t buy it.

On Wednesday, H&M said it was removing the line from its stores and website out of “respect” for Bieber. The company also denied claims that it did not seek his endorsement.

“H&M followed all the proper approval procedures, as we did in this case, but out of respect for the collaboration and Justin Bieber, we have removed the clothing from sale,” the company said in a statement.

An H&M representative told CNBC that all items, including T-shirts and hoodies, have been pulled from the line. According to various media reports, the collection also included bags and phone accessories. Many of the products featured Bieber himself or lyrics to hits like “Ghost” from his 2021 album Justice.

As of midday Wednesday, a search for Bieber’s name on H&M’s website returned no products.


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