Pure flour from Europe to showcase Italy’s best at Winter Fancy Food Show in Las Vegas | Popgen Tech


Export initiative highlights premium organic soft wheat and semolina flour at Booth 2267

ROME, December 22, 2022 /PRNewswire/ — From panetton to orecchiette, organic soft wheat flour or durum wheat semolina from Europe is behind the best in baked goods, bread, pasta and pizza. The EU initiative, “Pure Flour from Europe: your organic and sustainable choice!” emphasizes both sought-after flours Booth #2267 at the Winter Fancy Food Show Las Vegas from next month 15-17 January 2023by the Las Vegas Meeting Center.

Kneading from pure flour from Europe - organic flour

Kneading from pure flour from Europe – organic flour

Italy’s organic flour is from grain grown to strict pesticide-free standards and nourished by the earth and air.

ITALMOPA, the Italian Association of Millers, is leading the effort in partnership with the European Commission. Flour and semolina companies from all over Italy inclusive Molino Casillo, Molino De Vita and Molino Grassi will showcase their organic lines at the specialty food trade show to buyers from restaurants, retailers and manufacturers.

Offerings will include organic soft wheat flour, a favorite of bakers for delicate cakes, bread and pizza, and organic durum wheat semolina, which lends itself perfectly to pasta.

Europe has strict laws that protect the quality of its agricultural products and a proud tradition of milling expertise that ensures exceptional certified organic flour that meets most any culinary need,” says ITALMOPA President Andrea Valente. “Our organic flour and semolina are made with only high-quality grains grown to strict pesticide-free standards and nourished by the earth and air. Quality and sustainability have always been central to our members’ efforts.”


Founded in 1958 and based in RomeITALMOPA is the most important industrial flour association of the European Union and represents 82 flour milling companies all over the world Italy. Member companies mill soft and durum wheat for the production of pasta, breads, pastries, pizza and more. ITALMOPA oversees a three-year information and promotion program for agricultural products called “Pure Flour from Europe: Your organic and sustainable choice!” – Acronym “POS EU FLOUR” – intended for the American and Canadian markets and co-funded by the European Commission. The program runs until 2024.

Photos: For organic flour product images and program logos, click here. Please credit photos to ITALMOPA.

(PRNewsfoto/Pure Flour From Europe)

(PRNewsfoto/Pure Flour From Europe)

(PRNewsfoto/Pure Flour From Europe)

(PRNewsfoto/Pure Flour From Europe)



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