Sask. Parks get inventive: winter excursions, clothes line | Popgen Tech


Sask. Parks has launched Saskatchewan Winter Adventures and can quickly provide its personal clothes line in any respect provincial parks.

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Saskatchewan’s parks are branching out with new choices.

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First, Saskatchewan Winter Adventures will associate with Engelheim Excursions to supply packaged day and in a single day bus excursions to the province’s three provincial parks (Echo Valley on January 27, Duck Mountain on February 11 and 12 and Buffalo Pound on March 4) to southern Saskatchewan residents.

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Whereas making a revenue is part of these excursions, there are different targets as properly.

“It was extra about getting guests to the parks within the winter,” mentioned Michael Roth, govt director of Park Administration Providers, Sask. Parks. “Most individuals know us as a summer season vacation spot. We’re actually making an attempt to get folks to consider us as a four-season vacation spot.”

Roth additionally notes that providing bus excursions saves many individuals from winter journey.

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The associate on this mission, Engelheim Excursions, already had a working relationship with Sask. Parks, after final 12 months’s Echo: Skate the Park, so the choice to work collectively once more was a straightforward determination, Roth mentioned.

As soon as the snow melts and tenting season begins, park guests can exhibit their Saskatchewan pleasure with the shirt on their again.

A collaboration with Saskamper Attire, Sask. Parks will launch a line of T-shirts and hoodies.

“Individuals have been asking us about clothes as a result of it is one thing they will get elsewhere. There are another provincial park jurisdictions that do that,” Roth mentioned. “For us, it was nearly making an attempt to get folks to put on this Sask. Parks emblem and assist the park system.”

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Like Engelheim Excursions, Saskamper Attire already had a working relationship with Sask. Parks.

In 2021, Sask. Parks, with the assistance of the Ministry of SaskBuilds and Procurement, marketed the merchandising alternative. Suskamper turned a profitable bidder.

After a profitable bid, Sask. Parks and Saskamper have teamed as much as promote sweatshirts at choose parks throughout the province.

“We took the Saskamper branded attire and added our Sask. The Parks emblem is on it,” Roth mentioned.

The pilot mission was deemed a hit, with roughly 1,000 shirts offered between Could and September of this 12 months at Buffalo Pound, Candle Lake, Makwa Lake, Meadow Lake, Moose Mountain, Pike Lake, Rowan’s Ravine and Battlefords Provincial Parks.

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For this new batch of attire, campers can count on extra designs.

“Since we now have a multi-year settlement with Saskamper, our pondering right here is to co-brand and co-create one thing a bit totally different and distinctive that also represents Sask. Parks and is completed in collaboration with Saskamper,” Roth mentioned.

Gross sales from each excursions and attire will go straight again into the provincial park system.

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