The best eco-friendly clothing brands you’ve probably never heard of | Popgen Tech


When shopping for clothes for your loved ones this holiday season, it’s important to remember how the items you’re purchasing were made. If you buy new clothesit’s all too easy to focus on price and forget to make sure you’re treating the environment.

Fast fashion, the apparel industry’s business model of mass-producing low-cost clothing, may cost you less, but will cost the environment more in the long run. Brands like Shein are known to use child labor in sweatshops and fill landfills with unsold clothing every week. Fast fashion also uses excessive amounts of water, pollutes the oceans with plastic microfibers, and rapidly increases greenhouse gas emissions. That’s why it’s so important to shop responsibly, shopping sustainably not just this holiday season, but all year round.

Finding environmentally responsible brands can be difficult and expensive. But that’s only if you don’t know where to look. Ever since I first started learning about the pernicious effects of the fast fashion industry in my sociology classes last year, I’ve been looking for and buying eco-conscious brands. Sustainable clothing has as little impact on the environment as possible by using organic materials, eliminating child labor or sweatshops, and maintaining low pollutant emissions. Companies can also apply for climate neutral certification, which is proof of their commitment to maintaining low emissions. Below are a few brands that are committed to sustainable development of their products.

Happy Earth clothing

Happy Earth is one of my favorite brands. The entire brand is carbon neutral and aims to prevent climate change and save the world around us; a portion of every purchase is donated to non-profit organizations dedicated to protecting the planet. All clothing is made from organic cotton, reclaimed cork and reclaimed fibers. Happy Earth clothing reflects the purpose of saving the planet. From “Give a Damn” t-shirts to “Be Kind to the Earth” sweatshirts. Happy Earth clothing is a great gift not only for all environmental lovers, but also for Mother Nature herself.


Most of the clothing sold by Quince is made using sustainable materials and produced by manufacturers committed to providing high quality working conditions. Quince’s minimalist packaging and its factory-direct business model help reduce waste and carbon emissions. Men’s and women’s clothing is crafted in timeless styles from high-quality materials that aim to limit the overconsumption of clothing. If you want classic pieces with a modern twist that are made with the planet in mind, then Quince is the brand for you.

Wild Fang

Wildfang is not only gender and size sensitive, but also climate neutral. A fashion clothing brand that supports non-profits fighting for equality is laying out an 18-month plan to become more sustainable on its website. This plan includes “replacing packaging with biodegradable/sustainable alternatives, eliminating excess packaging and reducing equipment energy consumption.” Now you can shop for the clothes you need for going out, knowing you’re giving back to multiple charities.


Get cozy while staying grounded in comfortable Hybernate pajama sets. These stylish and eco-friendly pajamas are made from organic cotton and high-quality fabric. Pajamas are designed to last longer than the rest of your sleepwear, reducing their impact on the environment. If you need new pairs of matching pajamas for your family this year, then look no further than Hybernate.


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