Tired of uncomfortable clothes? Meet Taylor from Feat Clothing | Popgen Tech


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We’ve learned some valuable lessons over the past few years: work isn’t everything, nothing is guaranteed, and uncomfortable clothes aren’t indeed necessity. The comfort revolution of 2020 has changed the game — some of us haven’t worn jeans in a year and can’t imagine going back.

For Feat Clothingfounder, Taylor Offert, the rest of the world was just catching up to what he already knew.

Founded in 2015, the athleisure brand’s mission is to create the most comfortable clothing in the world, helping its customers break free from the clothes that limit them and be their best. The idea is simple: clothes should make you feel good. But if you really think about it, most of the clothing sold today is not designed for that purpose (or is only intended for this purpose).

There are clothes designed for style that are often uncomfortable, itchy, restrictive, or have a short shelf life. Additionally, there are loungewear that can be baggy, shapeless, and not create you together. The feat brings these two ideas together – finally.

Their versatile, high-quality clothing relies on game-changing fabric technology. Somehow they’ve cracked the code to create incredibly soft materials that don’t lose their shape or become rough over time.

For Feat CEO Taylor Offert, these designs are the result of too many years in a suit and tie. Read on to learn about its history and learn more about what sets Feat apart from other athleisure brands.

If you’re ready to break free with stylish and comfortable clothing from Feat, head over to their website.

Freedom from uncomfortable clothing

For many direct-to-consumer startups, an idea starts with a problem. And for Taylor Offert, the problem was in the closet.

Feat Clothing
Feat Clothing

Origin Story Feat

Before becoming CEO of Feat, Taylor worked in finance. His office job required him to wear a suit and tie five days a week … and the long hours meant he sometimes spent twelve hours buttoned up.

The suit soon became a symbol of a job he didn’t want to do. Putting it on in the morning would immediately make him feel stiff, anxious, and not like himself. He found himself looking forward to coming home after a day’s work, and as he removed his suit and tie, he felt like he was shedding a restrictive and oppressive layer. Putting on joggers and a hoodie was like a breath of fresh air. He could finally be himself.

It takes a lot of courage to leave an office job and try something new, but Taylor knew he needed to create the life he wanted to live.

He started Feat with a dream that clothing could help people feel like themselves. With truly comfortable materials and a classic, versatile style, people could focus on things that matter far more than their clothes: their well-being.

A shift in thinking

Leaving banking to start his own company changed Taylor’s mindset. He stepped back from the rat race, looked at his life from a different angle, and decided to do something that was more authentic to the person he was and the person he wanted to become.

Feat invites its customers to do the same. He wants to empower them to take care of themselves – not only physically, but also by strengthening their mind, self-awareness and self-love. In many ways, Feat does for health what LuluLemon did for yoga.

Their clothing is to wrap the body in love so that it can do what it is meant to do.

Think of it this way: Home is usually where we feel most comfortable. At the end of a long day, there are few things more satisfying than curling up on the couch in sweatpants and a hoodie.

With Feat Clothing, you can take your sofa with you wherever you go. Their emphasis on comfort means that the feeling of safety and softness of home can be with you at all times, no matter what life throws at you.

It may sound far-fetched (pun intended), but the truth is that clothes can make or break your day. Really, how you feel is what you are.

Fabrics of the future

For Feat, these ideas are more than just concepts. They come to life thanks to innovative fabric technology. While developing the brand, Taylor took the time to invest in research. He wanted to know how they could produce soft, proprietary materials that would last.

It started with BlanketBlend. a feat signature material gets right what many other sportswear brands get wrong. Fuzzy on the outside and sleek on the inside, BlanketBlend is both cozy and breathable. And with the ButterWash finish, BlanketBlend gets softer and softer with every wash. How many of your hoodies can do the same right now?

Then, there is a feat To wander fabric, which raises the bar of fabric performance. Stretchy, moisture-wicking and durable, it’s a versatile fabric that works both indoors and outdoors. Designed to help you roam freely.

When the moment came for Feat Clothing to create a fabric that was more obviously made for athletics, it certainly didn’t disappoint. The All around ripstop fabric built to last. It’s abrasion resistant, quick drying and built for mobility so you can move your body without worrying about the fabric tearing.

By investing time and energy into truly innovative fabrics, Feat Clothing has built its brand on a solid foundation. It doesn’t hurt that customers swear by their products, calling them “super comfortable,” “well made,” and “perfect.” Reviews like these are one of the reasons the brand hit ten million sales in 2020 and expects to double that number every year.

People just can’t get enough of it—try it for yourself today.

Feat Clothing
Feat Clothes

Meet the line of comfortable leisure from Feat

Ready to see Feat’s proprietary fabrics in action? Let us take you through some of the brand’s highlights from their online store.

While we’re focusing on homewear, we have to say that Feat’s hoodies and joggers are some of the best on the market. Their BlanketBlend fabric is incredibly soft and worth every penny. There’s a reason Feat hoodies are one of our best-selling items—trust us.

Roam Performance Pants

Many offices are rethinking their approach to working from home and dress codes Roam Performance Pants arrived exactly at the right time. Made from durable and super soft material, these pants look great too It happens to be very convenient.

The simple and sleek style makes them an obvious choice for work and social settings. You have to squint to realize they are made of a four-way stretchy and lightweight material. Try them in black, then get them in any color. You won’t regret it.

TreeCell Classic Shirts

A problem we all run into with shirts is that they wear out over time, especially very soft shirts. After a few wears and trips to the washing machine…forget it. The collar stretched, the shape disappeared, and its softness remained in the memory.

We have some good news on that front. A selection of feats t-shirts and long-sleeved shirts it’s an instant classic. Using TreeCell fabric made from Tencel and sustainably sourced cotton, these shirts retain their shape while enveloping your body in light and breathable material. You can also get them in the iconic henley style and waffle style.

Sports gear built to last

Last but not least is the Feat’s active wear, proving that this brand brings true balance to the term athleisure. Their shorts come in a variety of fabrics, including AllAround, Roam and TreeCell.

What these shorts have in common is the style. If you like shorts that can sit a little higher on your waist and that also pull down easily, then Feat is the brand you’ve been looking for. Versatile, perfectly crafted and built to last, you’ll be surprised how quickly your closet fills with Feat sportswear—and how quickly it becomes the only brand you wear.

With Feat

For Taylor Offert, better clothes set him free. Now the question is, are you willing to do the same?

Isn’t it time that clothes make you look good and feel good? If you ask us, we think the freedom that comfortable clothing gives you is something worth investing in, especially when it’s as stylish, durable and versatile as Feat’s extensive range of athleisure and outdoor clothing. It’s a simple matter.

If you agree, check out Feat’s online store to learn more about its proprietary formulas, commitment to sustainability, and mission to keep customers healthy.


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