Wienerberger Building Europe’s first true roof expert | Popgen Tech


  • Wienerberger intends to acquire Terreal’s business in Germany, France, Italy, Spain and the USA. The businesses in Austria, Poland and Hungary remain under the ownership of the existing shareholders

  • Terreal is a successful European provider of innovative roofing and solar energy solutions headquartered in France

  • Wienerberger to expand its market presence in the attractive renovation and repair markets of France and Germany

  • Enhanced joint solution offering leveraging Terreal’s highly complementary product portfolio

  • Combined pitched roof business is expected to generate approx. 75 million m2 roof annually, doubling Wienerberger’s roof sales, and has an improved proposition in solar solutions for the roof

VIENNA, December 20, 2022–(BUSINESS WIRE)–The Wienerberger Group, a leading supplier of sustainable building materials and infrastructure solutions, announces that it has submitted an offer to acquire selected core businesses of Terreal from its shareholders.

Terreal: A successful European supplier of roofing products focusing on renovation and repair

The scope of the transaction will include the business of Terreal in France, Italy, Spain and the USA, and the German and Benelux businesses of Creaton, acquired by Terreal in 2020, which in total employ nearly 3,000 people. Following the transaction, Wienerberger would expand its production footprint by 29 sites. The acquisition of the Terreal businesses, which are on track to generate annual revenue of approx. €740 million in 2022, would be an important addition to Wienerberger’s operations, especially in light of the new French environmental plans regarding the energy efficiency of buildings adopted together with the EU regulations for reducing electricity demand. In addition, Terreal operates state-of-the-art facilities, particularly in France, including the research and development center in Castelnaudary and Germany.

The ideal next step in Wienerberger’s value-creating growth strategy

For Wienerberger, the acquisition of Terreal will be complementary to its existing business and offer unique growth opportunities, particularly in the French and German markets, and will enable the company to further strengthen its position as an industry pioneer of innovation and decarbonisation.

Commenting on the acquisition, Heimo Scheuch, Chairman of the Management Board of Wienerberger, says, “The renovation of Europe’s old housing stock is a necessary step to achieve climate neutrality. For Wienerberger, this business field offers great growth potential that can be utilized in the years to come. coming, especially in the roof segment, including solar and water management solutions. The acquisition of Terreal will double our roof sales to 75 million m2 annually and thus forms an ideal next step in the implementation of our value-creating growth strategy. With Terreal’s highly complementary portfolio, perfectly suited to our own product line, we will further enhance our ability to provide first-class solutions, especially in the strategically important markets of France and Germany. At the same time, our position in the renovation and repair sector will improve significantly. Thanks to our shared focus on sustainability, innovative solutions and digital business models, 225,000 tonnes of CO2 emission will be reduced by installing our solutions annually. In addition, we will deliver sustainable synergies by combining our production facilities and technologies and expanding our product range related to the pitched roof, including accessories and insulation. By creating the first real European rooftop expert that integrates solar, rainwater and other rooftop solutions, Wienerberger is building a strong platform for further growth.”

Laurent Musy, CEO of the Terreal group, adds: “In recent years, Terreal has implemented a successful strategy of sustainable growth, due to the commitment of our teams, and the support of our customers, communities and shareholders, all of whom I would like to thank. The successful acquisition and integration of Creaton in Germany and Eastern Europe was a very positive highlight. At a time of unprecedented challenges related to high energy prices and increasingly urgent needs for the decarbonisation of our industry and building in general, joining forces with Wienerberger will enable us to accelerate our existing roadmap thanks to the sharing of best practices, investment, innovation and digitization. Wienerberger is a highly respected European company with deep expertise in the clay roof tile and brick industry worldwide It will clearly benefit from the complementarity of our industrial footprint and from the addition of Terrea l/Creaton’s brands, assets and capabilities, particularly in France and Germany, in pitched roof solutions and solar energy. Wienerberger has an ambitious industrial and commercial project that will ensure the sustainable growth of our activities. Our very successful colleagues in Austria, Poland and Hungary will remain under the ownership of our existing shareholders. We will continue to support them in the transition phase.”

By acquiring Terreal, Wienerberger would take its biggest step to date within the framework of its value-creating growth strategy, which is based on ambitious ESG criteria and focuses on the development of sustainable products and solutions. To this end, the company has completely strategically repositioned itself over the last ten years and developed into a full range supplier of energy efficient renovation, new build and water management solutions. This combination of innovative products, engineering know-how and partnership-based distribution models integrated across Europe strengthens Wienerberger’s commercial network and at the same time accelerates the company’s pursuit of its ambitious environmental targets.

About Terrestrial

Founded more than 150 years ago, Terreal is a company headquartered in France with international operations specializing in roof, solar, wall and facade products, selling well-known brands including Creaton, San Marco, Ludowici and GSE Integration. In addition to applications in the construction of new buildings, Terreal’s wide range of innovative and sustainable solutions are designed primarily for the renovation market.

Transaction details

Completion is targeted to take place in the course of 2023 and remains subject to the approval by the competition authorities and compliance with other conditions typical for a transaction of this nature. The transaction consideration will be financed by cash-on-hand bank loans and Wienerberger Treasury shares, enabling Wienerberger to maintain its strong balance sheet and liquidity position. Terreal will continue to operate its business entirely separately for the time being and pending final approval from the competition antitrust authorities.

Wienerberger Group

The Wienerberger Group is a leading international supplier of smart solutions for the entire building envelope and for infrastructure. Wienerberger is the world’s largest producer of bricks (Porotherm, Terca) and the market leader in clay tiles (Koramic, Tondach) in Europe as well as concrete pavers (Semmelrock) in Eastern Europe. In pipe systems (Steinzeug-Keramo ceramic pipes and Pipelife plastic pipes) the company is one of the leading suppliers in Europe. By acquiring Meridian Brick, Wienerberger further strengthened its position as a leading supplier of facade products in North America. With its total of 216 production sites, the Wienerberger Group generated revenues of €4.0 billion and EBITDA LFL of €671 million in 2021.

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For further information, please contact:
Claudia Hajdinyak, Head of Corporate Communications Wienerberger AG
t +43 664 828 31 83 |

Daniel Merl, Head of Investor Relations Wienerberger AG
t +43 1 601 92 – 10221 |

Terreal & Creaton
Ann-Katrin Rieser, Corporate Communications Director Terreal & Creaton
t +49 8272 86 465 |

For France: Romain Grière, Directeur conseil Taddeo
t +33 (0) 7 86 53 17 29 |


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